DIRECTV and NFL Extend $12 Billion Partnership

DIRECTV and NFL have announced an extension to their partnership, cementing another 8 years of NFL action for DIRECTV subscribers. However, the movie has come at a price for DIRECTV, with costs rising 50% to $1.5 billion per year – more than the price paid by competitors NBC, Fox, and CBS, respectively. The pay-TV service, which broadcasts to over 22 million subscribers worldwide, offers NFL coverage as part of their NFL Sunday Ticket package, which has proved instrumental in building and maintaining subscriber numbers in periods of prevailing market weakness. Furthermore, the deal is seen as a major factor in the proposed merger with AT&T, with the transaction relying to some extent on the successful tie-up.










