5 Tips on choosing a web host for your website

Within this digital age marked by an always-on and connected populace, your website often acts as the primary storefront for any business or personal blog.  Therefore, for any digital project choosing a web host provider is a vital phase, specifically with so many aspects to take into consideration ranging from security to up-time and support. With thousands of web hosting companies offering what seems like the same service, it can leave any newcomer bamboozled. However, by following the right methods it can lead you to choose a suitable, reliable, high-performing host for your website, which can help project your public presence.

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The Complete Guide to Optimizing Content for SEO

Contrary to a decade ago, when SEO was overrun by stuffing random keywords, it has now become an industry dependent on high-quality content. In simple terms, effective digital marketing is synonymous with good content marketing in modern SEO.  So how do you tip the scale of ordinary, unimpressive content? How do you actively put your site on the map and ride up your rankings on Google? Here are some keyword.com strategies that will guarantee you top results. 

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How image plagiarism affects page ranking on Google?

The importance of unique content for the web has seen a huge rise since the trend of eCommerce. The content holds a key role in making the business on the web. There are various businesses struggling to make their position because of a lack of content. Some of them also try to utilize the content from other sources for their use. This is a really negative approach and would eventually harm the business or even kill it. Google has developed its own advanced algorithms to identify plagiarized content. These tools not only identify the written content but also the visual or graphic content. According to recent stats, there are over 1.8 billion images uploaded to the internet on a daily basis. This reflects the importance of images on the internet. There is also a number of businesses or agencies involved in image plagiarism. The simply take photos from Google and modify the images according to their needs and then re-upload it as their own property. However, Google has a strict policy against plagiarism, whether it is written content plagiarism and image plagiarism. According to Google, it is a punishable offense. This is why Google penalizes the websites, uploading plagiarized content…

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Best Ways for Establishing Better Social Media Presence

Social media brings a lot of benefits for businesses, which is why we are on a constant race for attracting more users and building our social media presence. It is very important that you start your social media marketing campaign right from the start. There is a good reason why every business wants a better social media presence. First of all, there are a lot of people active daily, where you can promote your brand. Secondly, about 54% of those people are looking for a product to buy from their social media profiles. You can establish different strategies for attracting people on your business social media profiles, and choosing the most effective way is crucial for building your audience without wasting too many resources. In this article, we will go through some of the best ways to establish a better social media presence. 1.      Narrow Your Target Audience Before you start any marketing campaign for your business, it is necessary that you know what your target audience is. In other words, determining what kind of people are most likely to become your potential customers is the best way to establish your target audience. Choosing a narrow audience will improve your…

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Pro Tips to Improve Security of Your Magento E-commerce Website

We all know that global business owners prefer Magento when it comes to e-commerce website development. And the reason is simple – its features are active, its framework is safe as well as versatile and improves the overall shopping experience of customers. According to some security analysts and developers, the entire structure of Magento is robust and can easily deter any attack. Do you know? Magento has much robust built-in functionality. However, if you still want to strengthen it and make it a perfect cordon against any attack, you need to focus on some critical aspects. Do you know? Magento is the largest open source community in the e-commerce industry.

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How to create a social media brand – and stick to it

If you run what is primarily an in-person business, you may be tempted to forego online aspects of your business entirely. However, for the severe entrepreneur in this day and age, going without a strong online presence is nearly impossible, if not strongly inadvisable. And, with 45% of the total world population on social media networks, this is necessary even if you ‘don’t think you need it’. For example: let’s say you’re a new company specialising in outdoor furniture. Focused on an older target audience, it’s not the kind of business you might think would need a social media brand – but the problem is the market for outside furniture is incredibly competitive. You think that you don’t need a brand – that it’s not in your target market – but it’s required to set you apart. So what do you do?

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Do You Need Dedicated Hosting for your High Traffic Website?

If your site consistently experiences high traffic or is growing faster than you anticipated, congrats! That being said, if you’re currently on a shared hosting plan, you’ve probably experienced a lot of frustrating downtime due to lack of resources. Dedicated hosting would be a natural next step, but it’s not your only option. Purchasing a dedicated server means that you are (literally) buying full access to your own private machine. This means that 100% of that server’s resources are dedicated solely to your site, which is what makes it so attractive if your site is high traffic. Better still, with a dedicated server, you also get full root access and administrative power over the server, so you can adjust the settings as you wish. That being said, dedicated hosting can be incredibly expensive. While it would be worth it to escape the downtime you’ll inevitably experience with shared hosting, you have another option. VPS (Virtual Private Server) hosting is a much cheaper dedicated option. Because it’s becoming more and more popular, many web hosting companies that offer shared hosting also have VPS hosting packages, so you might even be able to upgrade your package without having to switch web hosts.

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