Social media has become an integral part of the business landscape in today’s digital world. With more and more people using social media on a daily basis, businesses are now turning to social media to increase their reach and grow their customer base. Having a solid social media following can be an excellent asset for any business, as it can help them reach a wider audience, engage with their customers, and ultimately increase sales. As the use of social media continues to grow, so makes the demand for followers. According to Statista, there are currently 2.7 billion users of social media across the world, with Facebook leading the way with 1.62 billion monthly active users. With such a broad audience, it is no wonder that businesses and individuals are turning to buy followers to boost their presence and credibility on the platform. However, there are both pros and cons to buying social media followers. Here we explore the advantages and disadvantages of doing so and the latest statistics on why people are opting for this route.
Continue reading