If you run what is primarily an in-person business, you may be tempted to forego online aspects of your business entirely. However, for the severe entrepreneur in this day and age, going without a strong online presence is nearly impossible, if not strongly inadvisable. And, with 45% of the total world population on social media networks, this is necessary even if you ‘don’t think you need it’. For example: let’s say you’re a new company specialising in outdoor furniture. Focused on an older target audience, it’s not the kind of business you might think would need a social media brand – but the problem is the market for outside furniture is incredibly competitive. You think that you don’t need a brand – that it’s not in your target market – but it’s required to set you apart. So what do you do?
If your site consistently experiences high traffic or is growing faster than you anticipated, congrats! That being said, if you’re currently on a shared hosting plan, you’ve probably experienced a lot of frustrating downtime due to lack of resources. Dedicated hosting would be a natural next step, but it’s not your only option. Purchasing a dedicated server means that you are (literally) buying full access to your own private machine. This means that 100% of that server’s resources are dedicated solely to your site, which is what makes it so attractive if your site is high traffic. Better still, with a dedicated server, you also get full root access and administrative power over the server, so you can adjust the settings as you wish. That being said, dedicated hosting can be incredibly expensive. While it would be worth it to escape the downtime you’ll inevitably experience with shared hosting, you have another option. VPS (Virtual Private Server) hosting is a much cheaper dedicated option. Because it’s becoming more and more popular, many web hosting companies that offer shared hosting also have VPS hosting packages, so you might even be able to upgrade your package without having to switch web hosts.
In order to succeed in any business, marketing and advertising efforts must be superior to those of competitors. Although marketing and advertising can be costly, there are ways to market a company organically which are free of charge. With some planning, effort, and determination, one can spread brand awareness without having to tap into the budget. Of course, organic and paid for marketing are the best combination in getting the word out about your business and promoting your products or services properly. To get started, here are a few tips on making the most of your organic marketing efforts. The Online Basics The first port of call is obviously your website. A well developed and optimized website which is simple and easy to navigate will rank higher on search engines. Consumers that can easily find you online is a great way to draw organic leads and sales. This process is called Search Engine Optimization, or SEO. When establishing your website, ensure your developers understand the importance of SEO and incorporate the building blocks on the back-end to support optimizing the website. If you are not able to do SEO on your own, you may have to consider employing a consultancy…
If you are reading this, you will probably know what a VPN is along with the benefits you can gain from using one. The question we are going to focus on here is whether VPN extensions for Chrome work well for protection or should you forget about them and just use dedicated VPN apps. So, let’s take a deeper look into extensions. A brief insight into Virtual Private Networks Just in case you are new to VPNs and are just considering using one we will give you a brief insight into what a Virtual Private Network is. A VPN offers numerous benefits with the main ones being security and anonymity online. It does so by putting a virtual tunnel between the user’s device and the internet. Any data travelling from the device onto the internet is encrypted making it impossible to read if intercepted. Along with this, the user connects to a remote server offered by the provider, which masks the users IP address, and they take on one from the server. Servers are located around the world. To do this users download apps after signing up with a provider.
Have you heard about SEO? It’s a most common word that’s being used in the online world! SEO is not a term but a whole concept in itself. No problem if you’re new to this term. Today, in this article, we’ll tell you what SEO is and how it works. So, continue reading this article because something exciting is coming your way. Before getting to the nitty-gritty of it, let’s find out what SEO is. What Is SEO? Search Engine Optimization, short term SEO is an activity that is performed to improve your website ranking in search engines to get organic traffic. When a person searches for a specific term on Google or other search engines, they show those websites that they consider are the most relevant and authoritative. Authority of a site measures by strong analyses of quality links from other website pages. Here’s a list of steps you can perform to get better ranking in search engine:- Writing quality, highly engaging, exciting, and useful content. It should contain those words that people mostly search for over the internet. Write your content in a way it attracts the audience and provide them a solution to their problems. Regularly updated…
It’s weird how the Internet evolved backward. We started out settling it a domain at a time. Everybody had their own little web hamlet, their own home page. Every company started their own little site and online commerce portals. There were millions of sites to go discover, each of them a rabbit hole promising boundless novelty. Funny novelty sites popped up. Everybody was happy. Then, something happened. A handful of websites grew to become Internet monopolies. We went from a galaxy of options down to a handful. Nobody linked to anything anymore, they just stayed on one social network all day. For most users, their world is Google, Facebook, Amazon, and Twitter. The problem with only using one search engine all your life is that you never get to see most of the Internet. Targeted ads, biased search results, censorship of anything the sponsors deem inappropriate, these all shape your reality. To shake yourself out of this rut, take a look at some of the sites that can show you a different side of the web:
Nostalgia is a powerful feeling, and while waiting at the DMV, I reminisced on the times my sister, and I would gather around the TV to watch the new episode of Courage the Cowardly Dog. Side note: that show was messed up for a kids show! Nowadays, waiting for a specific time to watch an episode of a show still happens, but it’s far less widespread as it was a decade ago when cable TV ruled the world. Wait, cable TV? Yep! Streaming has made cable TV almost entirely useless, but it still exists. But as cable TV draws ever-nearer to its death, I think it’s essential to take a look at what made cable TV lose to streaming services. On-Demand TV