How Participation and Licensing Shape Access to Legal Sports Betting

More Americans now have direct access to regulated sports betting services, making account ownership a useful measure of how the market has developed. A 2026 Siena Research Institute and St. Bonaventure University survey found that 27% of Americans had an active online sportsbook account, up from 22% in 2025. Among men aged 18 to 49, the figure reached 52%, showing how established online sportsbook access has become within parts of the adult sports audience.









