Category: Business

Is your business growth not matching your expectations? Well, the growth of online businesses solely depends on generating leads, which boost brand awareness and increase sales. Local businesses can practice multiple strategies for earning more leads, such as creating lead magnets, contests, giveaways, as well as introducing loyalty programs. All of these strategies boost traffic, drive this traffic to land pages, and stimulate potential customers to trust local companies. The following local business lead generation tips may be of assistance.

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Remote work is a little bit like marmite in the UK – some people love it, and others can’t bear it. Working from home can improve your work-life balance, reduce commuting costs and help you to manage your mental health. However, it can also result in loneliness and a decline in productivity.  Businesses worldwide turned to remote working methods in the pandemic. In 2020, there were 5.6 million remote workers in the UK as offices closed down during lockdown. Companies operated over video calls, and employees used their bedrooms and hallways as office spaces. The pandemic brought about a new era of remote working, and some companies have permanently closed their offices as a result. 

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An employee recognition program is a key aspect to keep the employee motivated and productive. However, many companies are still impartial to the same tired approach in this manner. In 2020, a survey was conducted where 45% of employees expressed they don’t feel properly recognized in their workplace. Thus, they don’t feel motivated enough to provide their best for the company. Similar to technology, the employee recognition program requires it to be updated and evaluated with time. So, if you are thinking about modernizing your employee recognition program, here are a few ideas you can implement.

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Climate change and its associated dangers have been gaining much recognition around the globe, and individuals are making a conscious effort to live their lives in an environmentally friendly way. In addition to making changes in their lifestyles, they also make an effort to associate themselves with brands and companies that are also environmentally friendly. In addition to being eco-friendly being a corporate social responsibility, it is also a marketing strategy essential for them to survive in today’s dynamic and competitive economy. Listed below are four ways your business can be more eco-friendly:

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Supply chains on a global scale are never a simple task for any business, regardless of scale differences. It is not a new thing to be fully aware of the supply chain disruption. However, many businesses are still using a conservative approach when it comes to supply chain status. For instance, some businesses still choose to manually inform their clients about the good’s delivery status over the phone or email. The problem with this conservative communication method is that the transparency of the information is yet to be achieved. But that’s only one problem on the surface. The problem could be more severe when companies are moving goods across the borders. The shippers are going to use different transportation options. These differences alone will be nearly impossible to deliver trustworthy information, resulting in a lack of visibility and transparency across the supply chain participants. If this happens in the long run, it will also degrade the productivity levels of the providers of the goods. 

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Buying a new computer or upgrading your operating system is an exciting event: in some, it produces feelings surpassed only by marriage or landing a dream job. And the excitement is increased when you make a major change, be it a brand new monster rig replacing your dinosaur that’s been limping along for a decade or, in the most extreme of changes-making the switch from PC to Mac.

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Marketing is one of the most important components of any market economy. It is also one of the most neglected aspects by many marketing managers. Marketing managers usually equate “marketing” with sales, with the idea that marketing should be used primarily as a sales tool. However, marketing should be a complete process, including product development, research, and advertising. Marketing managers should also know how to deal with global markets and multiple locations at once. 

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A marketing executive job description is slightly different from other job descriptions applied to any other profession. Being a marketing executive is a job that requires the capacity to create and manage marketing plans, strategies, and projects. Marketing management is an organizational discipline that focuses on implementing marketing orientation, methods, and techniques within an organization and enterprises and the financial management of a company’s marketing assets and activities. A marketing manager should also be capable of identifying the company’s needs and developing a strategy for meeting these needs. These needs may be customer demands or product obsessions.

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The world has changed so much during the past years, transforming industries and mundane activities. New inventions and innovations have taken over the world. Emerging technologies have made life easier. At the same time, they have removed specific opportunities from the market too. For instance, a single invention of drones has snatched both the cameraman’s and helicopter pilot’s jobs. According to Forbes, the American markets have lost about 60 million jobs at the hands of new robotics and artificial intelligence. All these contemporary innovations are making markets more saturated. And so, to deal with competition, businesses must create compelling value propositions that can attract customers toward their market offering. According to Hubspot, 64% of companies have a value proposition plan. Whereas only 2.2% successfully create a value proposition that captures the market share.

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A sales territory map defines the sales and revenue areas that your representatives must target. Using it accurately can help you reach your revenue goals, promote growth, and find the right customers. The basic premise of sales territory mapping is geography. Some companies map out territories by color-coding or placing pins at their reps’ home bases based on zip codes or distance from their location. Today, sales territory mapping technology enables sales staff to operate in the same geographical area but focus on specific types of customers following their needs, regardless of industry or customer. By optimizing site selection, this technology can help companies meet their business goals.

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