What is Ads in Gaming?

The invention of smartphones and the ensuing shift to mobile and desktop apps over the web apps totally changed the way advertisers connected with clients. Ads companies have presently invented new formats, such as in-app ads, which match user behaviors. Equally, tech and gaming companies have started to include ads into gaming experiences on PCs, consoles, and smartphones. So, what are ads in gaming, and are they beneficial? Well, read on to find out more!