Chatbots: Definition & Possible Functionality

A chatbot, also known as a virtual consultant, salesperson, or smart assistant, is the main reach tool for marketers. For most online store owners, such software is essential for finding additional touchpoints with consumers. Any chatbot that replaces a manager or consultant is created to perform a specific task — sales support or customer service. Most solutions are related to the collection of information on websites, online stores, instant messengers, and mobile applications. Let’s find out in more detail how such technology can change the lives of thousands of people — business owners and consumers.