Logo and its value. YouTube Logo. History and evolution

Just at the beginning, I would go as far as to say that logos have been around since ancient times and have undergone many massive changes in the development process. Humans have learned to recognize objects and people, make associations and synthesize information through the perception of visual images. Nowadays, almost 90 percent of the totality of information is perceived by people visually. That is why logos are so important for the successful existence and popularization of companies. In the history of many civilizations, signs, symbols, cave drawings, and pentagrams are undeniable. People built communication with each other thereby. Since the most ancient times, people have given distinctive meaning to symbols and put into cave drawings certain ideas. Modern logos have come from these signs and symbols because the logo is a kind of substitute word.