Can your website visitors tell what your company does within a few minutes of landing on your homepage?
Can users navigate to the blog session on your website? Is your price structure simple to understand? Are your bounce rates low or high?
It’s time to take a long, hard look at your website design and optimize it ASAP before you start losing out on customers. Why? Because if a website has a design that enhances its user experience, usability and supports the material you publish, it’s good for business.
There needs to be a balance between your content and the overall user experience. You would not want to create content for your website only to be overlooked because of lost conversion possibilities, design defects, a confusing layout, or navigational problems.
1. Consider the Images You Incorporate into Your Site
Your website’s style and appearance are greatly influenced by the photos you use. Unfortunately, poorly composed, out-of-focus, and low-quality images will have a bad impact on your website and cast a bad impression on users as well.
Additionally, staying away from generic, pixelated photos is a no-brainer because they can’t accurately represent the real character of your goods.
So, to avoid this, you need to find stock images that relate well to your products. However, avoid copy-pasting the first image you find. Instead, edit and resize them so they gel well with other design components of your website!
2. Place Your Company Logo to the Left
Your company’s logo will undoubtedly play a significant role in identifying your business and keeping internet visitors on your page. How? Placing it in the proper spot on your website can increase its visibility.
In reality, several research and polls on website visitors reveal that positioning your brand’s logo slightly to the left of the center draws more people than to the right. So placing it where visitors will notice it is a no-brainer because they always start browsing your web pages from the left and travel to the right.
3. Avoid Utilizing Heavy Color Schemes
With so many different tints and hues to choose from, there’s a chance you might overdo things if you’re not careful. Remember, a website’s bright and striking color schemes are two essential components that keep users’ eyes glued to their displays.
Consider keeping a straightforward color scheme and a neutral background like white or any other comparable hue. A neutral backdrop will make even the most muted colors stand out and make your CTAs and other menu elements appear more tempting!
4. Follow Consistent Typography
You expect the chapters to be aligned and structured properly when reading any book, right? This includes consistent use of similar typefaces throughout the book to make reading more enjoyable and keep you interested. The same analogy applies to your website.
For example, your website’s links, headers, and body text should all have the same design. Font characteristics, font size, and line spacing should also be uniform.
5. Optimize Your Website for SEO
Although SEO isn’t the only way to improve your website’s design per se, it directly affects your search engine rank. So, when improving your website or designing one from scratch, you should keep a few things in mind, such as loading speed, user-friendliness, headers and tag, and much more.
Of course, the SEO tips shared above are by no means exhaustive; spending additional time learning about SEO tactics and best practices will be helpful, especially when it comes to enhancing the general functionality of your website!
6. Utilize Negative Space Properly
Negative space is one of the most important components of effective website design. Here are a few strategies to ensure the efficient use of negative space:
- Utilize vertical navigation.
- Check that the photos on your website are aligned slightly off-center to generate space that draws the user’s attention to other website design aspects.
- Alter the scrolling experience by putting tiny design components vertically on the screen’s edges.
You may use negative space to attract website visitors’ attention while still adhering to traditional web design principles. Focus on alignment, symmetry, or other concepts, as they play a significant role in the design of your website.
7. Don’t Forget About Your Content
Effective communication is a crucial aspect of your website. Without an engaging web copy, a Call to Action button(s), and an easy-to-navigate UI, a website won’t accomplish much to draw visitors.
When it comes to content, it should be crisp, non-plagiarized, and easy to understand. Keep the tone neutral and engaging. Use bullet points to emphasize features and images that highlight specific areas/aspects of the product or service.
Use a similar tone on social media to make the overall campaign more cohesive.
New and better methods and design concepts are introduced almost every six months as the web design industry develops. You must utilize every available method to ensure your website attracts users. Your content should be on point and represent the company and the product.
Remember, whatever products you sell aren’t tangible as long as they’re online. They become real only when users get them in their hands, making selling anything complicated.
This is where your website shines by enticing your customers and showcasing your products and services.
We hope you learned something from this article. If we missed anything, please tell us in the comments below.