Category: Internet

Contrary to a decade ago, when SEO was overrun by stuffing random keywords, it has now become an industry dependent on high-quality content. The Panda and Penguin update the revolutionized common search engine optimization and emphasise the user. According to one SEO agency in Sydney, that trend is set to continue in 2021 when Google rolls out the Page Experience update in May 2021. So how do you tip the scale of ordinary, unimpressive content? How do you actively put your site on the map and ride up your rankings on Google? Here are some keyword.com strategies that will guarantee you top results. 

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The importance of unique content for the web has seen a huge rise since the trend of eCommerce. The content holds a key role in making the business on the web. There are various businesses struggling to make their position because of a lack of content. Some of them also try to utilize the content from other sources for their use. This is a really negative approach and would eventually harm the business or even kill it. Google has developed its own advanced algorithms to identify plagiarized content. These tools not only identify the written content but also the visual or graphic content. According to recent stats, there are over 1.8 billion images uploaded to the internet on a daily basis. This reflects the importance of images on the internet. There is also a number of businesses or agencies involved in image plagiarism. The simply take photos from Google and modify the images according to their needs and then re-upload it as their own property. However, Google has a strict policy against plagiarism, whether it is written content plagiarism and image plagiarism. According to Google, it is a punishable offense. This is why Google penalizes the websites, uploading plagiarized content…

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Social media brings many benefits for businesses, which is why we are in a constant race for attracting more users and building our social media presence. It would be best if you started your social media marketing campaign right from the start. There is a good reason why every business wants a better social media presence. First of all, there are many people active daily, where you can promote your brand. Secondly, about 54% of those people are looking for a product to buy from their social media profiles. You can establish different strategies for attracting people to your business’s social media profiles. Choosing the most effective way is crucial for building your audience without wasting too many resources. This article will go through some of the best ways to establish a better social media presence.

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We all know that global business owners prefer Magento when it comes to e-commerce website development. And the reason is simple – its features are active, its framework is safe as well as versatile and improves the overall shopping experience of customers. According to some security analysts and developers, the entire structure of Magento is robust and can easily deter any attack. Do you know? Magento has much robust built-in functionality. However, if you still want to strengthen it and make it a perfect cordon against any attack, you need to focus on some critical aspects. Do you know? Magento is the largest open source community in the e-commerce industry.

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If you run what is primarily an in-person business, you may be tempted to forego online aspects of your business entirely. However, for the severe entrepreneur in this day and age, going without a strong online presence is nearly impossible, if not strongly inadvisable. And, with 45% of the total world population on social media networks, this is necessary even if you ‘don’t think you need it’. For example: let’s say you’re a new company specialising in outdoor furniture. Focused on an older target audience, it’s not the kind of business you might think would need a social media brand – but the problem is the market for outside furniture is incredibly competitive. You think that you don’t need a brand – that it’s not in your target market – but it’s required to set you apart. So what do you do?

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If your site consistently experiences high traffic or is growing faster than you anticipated, congrats! That being said, if you’re currently on a shared hosting plan, you’ve probably experienced a lot of frustrating downtime due to a lack of resources. Dedicated hosting would be a natural next step, but it’s not your only option. Purchasing a dedicated server means that you are (literally) buying full access to your own private machine. This means that 100% of that server’s resources are dedicated solely to your site, which is what makes it so attractive if your site is high traffic. Better still, with a dedicated server, you also get full root access and administrative power over the server, so you can adjust the settings as you wish. That being said, dedicated hosting can be costly. While it would be worth it to escape the downtime you’ll inevitably experience with shared hosting; you have another option. VPS (Virtual Private Server) hosting is a much cheaper dedicated option. Because it’s becoming more and more popular, many web hosting companies that offer shared hosting also have VPS hosting packages, so you might even be able to upgrade your package without having to switch web hosts.

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In order to succeed in any business, marketing and advertising efforts must be superior to those of competitors. Although marketing and advertising can be costly, there are ways to market a company organically which are free of charge. With some planning, effort, and determination, one can spread brand awareness without having to tap into the budget. Of course, organic and paid for marketing are the best combination in getting the word out about your business and promoting your products or services properly. To get started, here are a few tips on making the most of your organic marketing efforts. The Online Basics The first port of call is obviously your website. A well developed and optimized website which is simple and easy to navigate will rank higher on search engines. Consumers that can easily find you online is a great way to draw organic leads and sales. This process is called Search Engine Optimization, or SEO. When establishing your website, ensure your developers understand the importance of SEO and incorporate the building blocks on the back-end to support optimizing the website. If you are not able to do SEO on your own, you may have to consider employing a consultancy…

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If you are reading this, you will probably know what a VPN is along with the benefits you can gain from using one. The question we are going to focus on here is whether VPN extensions for Chrome work well for protection or should you forget about them and just use dedicated VPN apps. So, let’s take a deeper look into extensions. A brief insight into Virtual Private Networks Just in case you are new to VPNs and are just considering using one we will give you a brief insight into what a Virtual Private Network is. A VPN offers numerous benefits with the main ones being security and anonymity online. It does so by putting a virtual tunnel between the user’s device and the internet. Any data travelling from the device onto the internet is encrypted making it impossible to read if intercepted. Along with this, the user connects to a remote server offered by the provider, which masks the users IP address, and they take on one from the server. Servers are located around the world. To do this users download apps after signing up with a provider.

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Have you heard about SEO? It’s a most common word that’s being used in the online world! SEO is not a term but a whole concept in itself. No problem if you’re new to this term. Today, in this article, we’ll tell you what SEO is and how it works. So, continue reading this article because something exciting is coming your way. Before getting to the nitty-gritty of it, let’s find out what SEO is. What Is SEO? Search Engine Optimization, short term SEO is an activity that is performed to improve your website ranking in search engines to get organic traffic. When a person searches for a specific term on Google or other search engines, they show those websites that they consider are the most relevant and authoritative. Authority of a site measures by strong analyses of quality links from other website pages. Here’s a list of steps you can perform to get better ranking in search engine:- Writing quality, highly engaging, exciting, and useful content. It should contain those words that people mostly search for over the internet. Write your content in a way it attracts the audience and provide them with a solution to their problems. Regularly…

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It’s weird how the Internet evolved backward. We started out settling it a domain at a time. Everybody had their own little web hamlet, their own home page. Every company started their own little site and online commerce portals. There were millions of sites to go discover, each of them a rabbit hole promising boundless novelty. Funny novelty sites popped up. Everybody was happy. Then, something happened. A handful of websites grew to become Internet monopolies. We went from a galaxy of options down to a handful. Nobody linked to anything anymore, they just stayed on one social network all day. For most users, their world is Google, Facebook, Amazon, and Twitter. Even though these platforms obtain high traffic, they are not the only ones. There are many Alternative Search Engines to Google, that offer privacy, and don’t store personal user information; others even save the planet while searching by giving their revenue to planting trees around the world. The problem with only using one search engine all your life is that you never get to see most of the Internet. Targeted ads, biased search results, censorship of anything the sponsors deem inappropriate, these all shape your reality. To shake…

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