Why Should Social Platforms Focus on its User Data Privacy?

Today, almost everyone has a presence on social platforms. People even upload their photos, the place they visit, and their new life events on social applications. Moreover, social media have high-end technologies that track the activities of a user, such as the searches he makes, the pages he likes and follows, the kind of posts he prefers, and videos he watches. Thus, social platforms also have such user behavior data. Hence, all these factors have prompted social media to ensure that the user data is secure and not handed over to third parties. Today, the new social platforms that are beginning their journey are expected to give their policy on the user data. Such is the importance gained by the user data with time.