Taking a Closer Look at the Mobile Gaming Boom

Mobile gaming has been on the rise in recent years, as technology has caught up with the demands of an eager customer base. Half of all app users now play mobile games, which means that gaming is vying for a slice of the pie at least as big as the one enjoyed by music apps and social media, traditionally the most popular downloads to mobile devices. On top of this, 50% of global gaming revenue currently comes from mobile games, indicating that, even outside the app world, mobile is big news within the gaming industry itself.









