How to create a social media brand – and stick to it

If you run what is primarily an in-person business, you may be tempted to forego online aspects of your business entirely. However, for the severe entrepreneur in this day and age, going without a strong online presence is nearly impossible, if not strongly inadvisable. And, with 45% of the total world population on social media networks, this is necessary even if you ‘don’t think you need it’. For example: let’s say you’re a new company specialising in outdoor furniture. Focused on an older target audience, it’s not the kind of business you might think would need a social media brand – but the problem is the market for outside furniture is incredibly competitive. You think that you don’t need a brand – that it’s not in your target market – but it’s required to set you apart. So what do you do?