You might have come across influencers complaining about the changes in Instagram’s algorithm and the drop in likes that it has caused. The Instagram algorithm has become efficient over the years at the type of content its users want based on keywords. The keywords and related searches dictate the order of posts users see on their feed. Instagram prioritizes posts based on the following types of interactions, i.e., likes, comments, saves, time spent on a particular post, and taps on the profile. These five actions determine what kind of posts you will be seeing on your feed in the future. Instagram customizes the feed according to the content you have engaged with in the past. So, as the number of interactions with a specific post increases, it will get exposed to a wider set of audiences. The more engaging your post, the more interaction you stand to get on it. This means that to get more visibility, you must create engaging and interesting content. Now that we know how Instagram’s algorithm works, we can find ways to hack it.
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