Everything Marketers Should Know About Behavioral Segmentation

How well do you know your customers? Do they fit into behavioral segments that will help you better target them and their needs? If not, then it’s time to learn the basics and incorporate behavioral segmentation in all aspects of marketing. You can read more about behavioral segmentation and data analysis at this blog site called The Signal by Mixpanel. In this article, we’ll look at what behavioral segmentation is, why it’s so important for marketers today, and how behavioral segmentation can be used to speak directly to customer needs.










