What to Consider When Designing and Optimizing Sales Territory Map?
A sales territory map defines the sales and revenue areas that your representatives must target. Using it accurately can help you reach your revenue goals, promote growth, and find the right customers. The basic premise of sales territory mapping is geography. Some companies map out territories by color-coding or placing pins at their reps’ home bases based on zip codes or distance from their location. Today, sales territory mapping technology enables sales staff to operate in the same geographical area but focus on specific types of customers following their needs, regardless of industry or customer. By optimizing site selection, this technology can help companies meet their business goals.