Machine learning and AI are changing the way we see the world. The entertainment industry is flourishing with AI input. Professionals in diverse fields such as movie production, game development, advertising, and other entertainment sectors have started to rely on AI to introduce creativity heavily.
Nowadays, it is not uncommon to see AI in Media and Entertainment. Most Marvel Studios movies use machine learning in their entertainment software to portray realistic battle scenes and more. There have been ongoing talks regarding a collaboration between IBM Research and 20th Century Fox that is set out to produce the “first-ever cognitive movie trailer.”
When you think about it, it makes perfect sense that AI is transforming the entertainment industry. For generations, the entertainment industry has been the pioneer of adopting cutting-edge technology. Therefore, it is only fitting that they are the ones reaping the benefits of machine learning.
The Range of Practical AI Applications in Entertainment
As we said, AI is transforming the entertainment industry in unimaginable ways. There is nothing AI can’t do yet, besides that technology is improving every day. The application of machine learning in the entertainment industry ranges from movie recognition, game augmentation, action detection, etc.
1. AI in Gambling
The gambling industry was one of the most flourishing businesses in 2020. For starters, several internet gambling platforms and sports betting companies such as BetMGM Casino use machine learning to build trust among sports fans. The gambling sector is also able to enjoy the privileges of AI.
It must be noted that the sports gambling industry is very dynamic. New players come and go, and churn rates can reach up to 40 percent during rush hours. AI-driven applications help them to predict their customer base, which is an acute need for the industry.
The marketing team of the gambling industry also uses machine learning to attract new customers, ensure the stable growth of the business. Additionally, AI helps in organizing customer profile data, monitoring their preferences, and generating predictions. In short, AI is crucial in keeping the gambling industry alive in 2021 and beyond.
2. AI in Movie Production
IBM created the first-ever AI movie trailer for the 20th Century FOX horror movie “Morgan” in 2016. The process involved extensive machine learning technologies that used experimental APIs through IBM Research’s Watson. Watson was used in film schools to analyze several horror movie trailers to judge what didn’t work and what kept audiences on the edge of their seat.
The analysis resulted in a program that selected the film’s top 10 usable moments, which the film editor used to craft the perfect trailer. This was a groundbreaking movie for the movie and entertainment industry because it would take around 30 days to complete if this process was done manually. In comparison, Watson did it in less than 24 hours.
If anything, this example shows the true power of machine learning and artificial intelligence. If you are still not convinced by the potential of AI, there have been many movies that documented the use of AI in the future, including The Terminator, Ex Machina, Blade Runner, Her, etc.
3. AI in Object Detection for Real-Time Entertainment Events
Quality computer vision capabilities powered by AI have made it possible to use object detection in entertainment events. This is purely for a marketing purpose. This involves detecting sponsored brand logos on billboards placed near the avenues or even sports gear worn by the players.
These sources of data generated by AI are helpful to marketing teams that are running campaigns to promote brand awareness. These object detection models are based on neural networks. They enable target recognition in real-time entertainment events.
Computer vision and artificial intelligence are also often used in action recognition. For example, these machine learning software has the intelligence of predicting what a player would do in a tense moment. Delivering such an experience is a guarantee for attracting fans to these events and generating revenue.
4. AI in the Gaming Community
AI is substantially used in the gaming community. Most gamers are a part of social media channels that contain forums on topic threads and news concerning gaming. They share feedback, engage in heated discussions, give opinions, and so on. This activity results in a massive amount of content generated, which product developers use to anticipate the needs of target gamers.
The Big Data generated can be successfully analyzed by machine learning and artificial intelligence technologies. This can retrieve information on specific aspects such as the game interface, graphics, bugs, engine, pricing, etc. Product developers use this information to develop and market games for specific target audiences in the future.
5. AI in Movie Streaming and Recommendation Engines
Movie streaming and recommendation engines such as Netflix, Amazon Prime, Hulu, Peacock TV, Apple TV, Disney+ Hotstar, and so on give users personal recommendations. This helps them personalize the viewing experience and retain customers.
Without the use of AI, it can be increasingly tough if you are running a streaming platform that has more than 7000 programs. But, with the help of AI, they can pick and deliver the right content to the right user. This type of advanced personalization is required to stay in business in 2021.
Popular streaming OTT platforms can dramatically boost customer experience and help conversion rates scale up by providing this personal touch.
6. AI in VR and AR
AI can be used to create interactive AR and VR content. Using these techniques, the entertainment industry can do wonders and draw customer attention. VR and AR are used in entertainment such as reality shows, food shows, live events, etc.
The bottom line is that machine learning in the entertainment industry is a revolutionary move. This kind of technology introduces a new kind of reality and provides customers with the content they deserve. The future of AI in the entertainment industry is going to be unprecedented.
