The Direct-to-Consumer (DTC) Business Model: What Is It?

We are sure that you started to use online stores like Amazon more often to meet your basic needs during the COVID-19 period. Well, are you aware that you are actually using a middleman and paying more for the products you buy? However, if you prefer a vendor using the Direct to Consumer (DTC) business model, you could get a better quality service and buy the same product for less. The Direct to Consumer model is preferred by more businesses day by day and offers many advantages for both the manufacturer and the end-user. Below, we explain this business model in detail and list both its advantages and disadvantages.