In the face of a fragile global economy, it can be more important than even not just to build your brand into an international one but to do it the right way. Unless you happen to be a talented polyglot, you’ll need the support of a translation company to help you in developing a content marketing strategy. From sourcing marketing translation to localized considerations, we’ll walk you through how to build your global brand the right way the first time.
Using translation to build your global marketing strategy
What is a global marketing strategy? It is a living document that defines your approach to tackling global markets. Developing a content marketing strategy with international aims will lay the foundations for building your international brand. That’s why it requires exceptional attention to detail. Be sure to include:
- Details of how you are going to use translation to undertake multilingual market research. This research will feed into your strategy and develop it to conquer each international market most efficiently.
- Ofer Tirosh, CEO of a translation company, Tomedes, states that the best solution for your business marketing needs will be a company with extensive experience in all types of language services for the territories you have in your sights.
- A detailed budget. This is your chance to map out your costs and consider what you are willing to spend on cracking each of the international markets you want to enter.
- Timelines for both implementation of the strategy and its review and revision.
- Details of the types of marketing activities you are going to undertake in each region. Different audiences will respond differently to the same marketing tactics, so localize your approach to each country. While traditional methods such as cold calling and emailing may form part of your strategy, digital marketing will likely form a much larger part if you plan to reach your brand’s global reach.
Why content marketing is so important
One of the most important forms of digital marketing nowadays is content marketing. The link between content and commercial success has generated increasing attention over the past few years, with brands using content to drive engagement, awareness, and sales. Content marketing can include publishing articles, videos, case studies, guest posts, infographics, eBooks, whitepapers, guides, reports, and more.
Many international marketing strategy examples now include a keen focus on content marketing. This needs to be localized to each of your target audiences. What does localized mean? Quite simply, it means that you have adapted your marketing materials to fit the linguistic and cultural norms of the target audience.
How can you localize your content? Well, a decent translation company will be able to help you here. They can access native speakers of the languages you need, who can provide translation and detailed insights into the local culture. These include how you need to adapt your marketing materials to really resonate with the audiences you’re looking to engage with.
To build your content marketing strategy:
- Define the audiences you want to connect with.
- Research which marketing techniques work best with each.
- Map out the content marketing approach you will take in each location.
- Build in the role of a translation company to help deliver your content.
Research shows that 87% of buying decisions now begin with online research. Not only that, but 88% of consumers trust online reviews as much as they trust personal recommendations. If you’re not doing all you can to build your international brand – including strategic content marketing – then you’ll likely be well behind the competition when it comes to connecting with those consumers.
Deliver a multilingual social commerce strategy
Another essential string for your bow when it comes to building your brand internationally is social commerce. Do you know those ads that crop up all over your Facebook? That’s social commerce in action right there.