When it comes to business success, customer relations can make or break a brand. The entire customer experience is taken into account whenever an individual decides to shop with your brand, and even the smallest amount of dissatisfaction can negatively impact the future. In 2016, studies found that 75% of companies said that improving customer experience was their top objective. This is unsurprising since customers who are satisfied with their experience are more likely to return, along with telling their friends and family. Satisfied customers may also leave positive online reviews, boosting your brand’s online presence and reputation. So, what can you do in 2018 to improve customer relations? Here are some suggestions.