Artificial Intelligence (AI) is the field of computer science which uses mechanical and computational processes to echo almost all aspects of human intelligence. AI can perform multiple functions: sensory interaction with the environment and the ability to make decisions about events that aren’t happened yet without any human assistance whatsoever. Targeted advertising and virtual agents that recognize the patterns of your behavior are much standard in today’s online undertakings. Artificial Intelligence is used by business enterprises in data analysis algorithms which have the highest advantage of analyzing the Big Data, and it also involves customer engaging techniques. Apart from IBM which developed some of the earliest functions of AI, Google and Facebook are also using AI for the analytic purpose of the massive amount of data they receive.