
Navigation plays a vital role in the success of any eCommerce business. Intuitive navigation will help your prospects and loyal customers find the products they’re looking to purchase with ease. That said, improving your website’s navigation is a process, and certainly, you will not get everything right on the first try. It will take some experimenting and testing for you to figure out what works for your audience. And “your audience” really is the operative phrase here, as knowing who is visiting your site is perhaps the most fundamental aspect of implementing intuitive navigation to your online store. That’s why it is crucial to try out different tactics to see what sticks. A company specializing in web development in Chicago will likely have a different approach than a freelance developer doing web development elsewhere. As your business grows and you expand your customer base, customer behavior data will help you try different approaches. This is where A/B testing comes in, and we’ll talk about it a bit later. For now, let’s take it one step at a time and talk about some of the more general factors contributing to more straightforward navigation on your WordPress site.
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