Just a few decades ago, if you mentioned the concept of machine learning and artificial intelligence (AI), a lot of people would conjure up a scene in their mind of robots taking over and ruling the earth. That imagery is thanks, in part, to Hollywood and the popular movies they’ve put out depicting robot takeovers, but it’s also partially because machine learning and AI were still concepts that seemed far-fetched to many. These days, though, machine learning and AI have become more mainstream and are even being incorporated into everyday products and services like Siri or Cortana and even Netflix. They are no longer concepts that come with a lot of unknown—they are important parts of peoples’ lives and the operations of businesses.
Everything you use in your everyday life from your smartphone to your smart home appliances rely on machine learning and AI to serve you. If you run a business, machine learning and AI can help you with everything from making a slogan to securing and protecting your sensitive data. These days it’s almost a necessity, and if you run a business, then it’s important that you start incorporating machine learning and AI into your business operations.
If you haven’t begun incorporating it already, you may feel overwhelmed by all it can do. Instead of attempting to incorporate it into everything at once, though, you can start small. Here are some tips that will help you make the most of the power that machine learning and AI offer:
Learn What It Can Do for You
Before you start trying to incorporate and implement machine learning and AI into your business, it’s important to understand what it can do for you and how it can help your business and improve your products. The technology has several incredible applications, but you have to know what those are and how they apply to your business before you can take full advantage of them. Evaluate aspects of your business one at a time, understand how machine learning and AI will fit into it, and make a plan and timeline for implementation.
Use it for Research and Data Collection
As you’re going through and working on understanding what exactly machine learning and AI can do for your business, you can start to use it in ways that won’t require as much thought and planning. For example, machine learning and AI play a major role in big data and can collect invaluable information that you can use right away to help your business run more effectively and efficiently. You can use that tech to sort through all of the data you receive, analyze which is the most valuable, and output it in a way that is easy and quick for you to understand, and put into action so that you can improve everything from your supply chain to your marketing campaigns.
Start Using Chatbots
Another aspect of machine learning and AI that you can implement right away without too much analysis or effort is chatbots. Chatbots are a tool that can help manage your customer service—and other areas of business—by serving customers without requiring the manual effort on your end. Chatbots can walk a customer through different processes, answer FAQs, and interact via chat as if they were an actual person. Even if your employees are gone for the day or a customer is trying to get some help over the weekend, they’ll have access to the help and resources they need, without requiring that an employee is on the clock. Chatbots are a great way place to begin when implementing and incorporating machine learning and AI.
Hire an Expert
Even after you’ve done research, looked into the ways machine learning and AI can affect different areas of your business, and even begun to implement it, you may find that you still don’t have a full grasp on all the ways that machine learning and AI can positively impact your business. If that’s the case, it’s a good idea to hire an expert, whether as a consultant or an official employee. An expert in machine learning and AI tools and implementation will be able to help you determine where implementing those tools will help you most and how to make the transition smoothly.
While they may have been slightly misunderstood concepts in the past, machine learning and AI are powerful tools that are now better than ever and are improving the businesses and industries that are adopting them. If your business isn’t already working on implementing machine learning and AI, doing research, hiring an expert, and working on implementing it—even in small steps—is important and something that you should start doing right away to keep up with the changing world and market.
In which areas do you think machine learning and AI will benefit your company most?