With many businesses seemingly popping out of nowhere, it can get complicated for a startup to compete. Even established corporations are in danger of missing out on markets compared to newer businesses set up by tech-savvy entrepreneurs. So how are startups getting the upper hand these days? How do they get audiences and churn a profit despite not being a well-known brand?
The answer to the questions above is simply technology. As times change, entrepreneurs use technology to bring their businesses to their targeted markets. Aside from using tech for production, these entrepreneurs use the internet to help them. Let’s take a closer look at how the internet can help boost a business.
In the past, people would use the yellow pages to find something they wanted. Today, we use search engines. One of the most popular, if not the go-to, search engines everyone uses is Google. When you type in “Red Shoes” in the search bar, Google returns thousands of relevant content about your query. So how does this work in favor of your business?
Going back to the example of “Red Shoes,” most people would often click on the first few links on the first page of the SERP or the search engine results page. Simply put, if your business website that specializes in selling red shoes appears on the first page of a SERP, you’re more likely to connect with people looking for red shoes.
As mentioned above, you’ll need to be on the first page of a SERP to get more people to know your business. However, getting a high ranking can be challenging to do on your own. Having a website built is only the first step. Remember, you’ll almost always have a competitor when starting a business. Chances are, they also have their websites set up.
So how do you gain an edge over your competitors? You can get ahead of the competition by properly optimizing your website by ranking high on SERPs. However, your website has to follow the parameters set by the search engine(in our case, Google) to do so. Therefore, SEO, or search engine optimization, is a must-have service if you want your business to have excellent reach nowadays.
You’re probably asking if such a service does exist. Thankfully, some agencies or companies specialize in Digital Marketing and SEO. With the help of a reliable seo agency, you can get your business up and running in no time.
SEO agencies have several people that cater to many needs. People who work for such agencies are often in a team. These teams have content writers, editors, web devs, outreach managers, link prospectors, scrapers, etc. Although each of these people works on different aspects, the goal is to make a website rank higher. A page can reach the number one spot on SERPs with good SEO practices, patience, and a little luck.
Take note; it takes a lot of work to make everything in sync. Google constantly updates its algorithms, and your SEO agency is responsible for matching those to provide the best results. However, this is easier said than done. Algorithms that have to do with SERPs are closely guarded secrets that no one will ever know.
Although it might sound impossible, it’s doable. Over years of SEO practice and constant monitoring of Google’s updates, your SEO Agency will be able to use the best practices and methods to bring desirable results.
With all the work being done, it’s best to know that it takes time and patience to see results. SEO is supposed to work this way; a long, tedious, yet productive process that produces sustainable benefits over time. If an SEO agency promises quick, positive results, they’re probably using Blackhat methods, which can be disastrous in the long run. Don’t go with these services, as the results can have a lasting effect on your business.
With technology improving by the minute, it’s always best to go with the flow. If you want your business to thrive, utilize tech, the internet, and all it offers. With patience and the right methods used, your business will become successful over time.