Marketing Systems Are Only Useful If They Are Designed And Implemented Correctly

Marketing is one of the most important components of any market economy. It is also one of the most neglected aspects by many marketing managers. Marketing managers usually equate “marketing” with sales, with the idea that marketing should be used primarily as a sales tool. However, marketing should be a complete process, including product development, research, and advertising. Marketing managers should also know how to deal with global markets and multiple locations at once.










