Why Big Data is a Big Deal: Benefits to Companies

The internet is like a river: rapidly flowing and filled with different kinds of information that is being constantly transmitted, changed, and added to. It’s practically impossible to fathom its vastness and all the information it contains today. This mass of information is known in tech as ‘big data’. Today, we will look at what Big Data is and its uses. To reach the point we have in the digital age, where more data than we could ever imagine is just a click away, special big data tools have had to be created to analyze this “big data” – ones larger, more powerful, and more capable than traditional data analysis tools. These tools take on the challenge of not only storing this vast mass of information but also processing and accessing it quickly and efficiently.