Building Smarter Funnels with AI Landing Pages and Headless CMS-Driven Logic

The marketing funnel is no longer a linear progression. It’s an ever-evolving, ever-in-progress experience that takes user engagement and contextual necessities into play. Thus, when brands seek to encourage people in the conversion journey, they should acknowledge this. For example, AI-generated landing pages and a headless, CMS-driven rationale on the back end to create a more sophisticated, modern funnel connect at the forefront. These two paths enable teams to implement modular, research-based, real-time experiences that fulfill each person’s needs from beginning to end.