Let’s face it, social media is crowded—and LinkedIn is no exception. If you want to stand out on the platform, you have to create unique content. What better way to make an impression than with a video?
With the power of video, you can create informative and entertaining content. Now let’s explore why incorporating video content into your company’s LinkedIn page will help your brand stand out.
Videos Can Help You Personalize Your Brand and Make You More Relatable
LinkedIn videos can be an excellent way for your company to stand out from the competition. Videos allow for the personalization of your brand. This content can help you create a more easily digestible narrative about who you are, the message you’re trying to convey, and the details of your products or services.
A moving image, along with audio and engaging visuals, can capture much more information than words alone, allowing businesses to convey their values, goals, and audience in a much richer way. This will enable people to feel much more connected to the companies they interact with—leading them to feel involved, respected, and inspired (all critical elements in creating greater brand loyalty).
Videos Can Showcase Company Culture and Attract New Talent
Videos are an ideal way to attract new talent as they allow potential employees to learn more about what it’s like to work with your company and get a glimpse into the organizational culture.
They can provide insight into what skills and experience are found within the team, highlight any impressive projects or accomplishments, and discuss the values that form the cornerstone of the company’s practices.
With this information, potential employees will have a greater understanding of whether this is an organization where they’d feel comfortable working and can make more informed decisions about who to accept employment offers from. Plus, by showcasing this positive side of your business, you’ll also draw new customers and clients who may share similar values with those currently found within your team.
Videos Can Help You Build Relationships With Other Businesses and Partners
Not only do LinkedIn videos create a compelling visual aid for potential partners to learn about your business, but you can use the platform to forge relationships with other businesses and partners.
With this strategy, you can increase brand recognition in your respective markets, showcase high-quality skills or products, and even foster collaborations that could help you improve or expand operations.
By harnessing the power of LinkedIn networks and adhering to specific LinkedIn video ad specs, businesses will have an easier time finding reliable business partners while building trust and loyalty in established circles.
Use LinkedIn Videos To Share News and Announcements
Videos can be used to showcase new products or services, announce recent changes, or render customer reviews to boost the company’s reputation further. With videos, companies can tap into storytelling elements and visual effects, which can help engage prospective customers and clients.
They Can Help You Generate Leads and Sales
Videos on LinkedIn are an effective way to showcase your company and its products, building trust and credibility among potential customers. This can result in a direct impact on leads and sales generated.
LinkedIn videos can help your business stand out by giving people the understanding that you’re forward-thinking and up-to-date on the latest trends. They also present a great platform to demonstrate how you’re different from your competitors, elevating potential customers’ preference for interacting with you.
Plus, using video content allows you to capture more attention with visuals and create email or other marketing campaigns around new features or services that can lead to further sales opportunities.
Final Thoughts
Using videos on LinkedIn can be a great way to stand out from other companies and engage potential customers in meaningful ways. Videos effectively showcase what makes your organization unique while providing valuable information about the products or services you offer.
With videos, you can capture attention in ways that text posts simply cannot—so if you want your brand noticed on LinkedIn, it’s time to get creative and start making some videos!