The Simple Science of Digital Marketing

In a world where most people log onto social media or check their emails daily, digital marketing is everywhere. Experts in this field claim that soon, traditional marketing will disappear, meaning businesses can reach more consumers in a shorter time frame at a smaller cost.

The rise of digital marketing can only mean good things for business owners, but many people are skeptical about its future. If you’re a freelancer or you own a business, the idea of selling your wares online can be overwhelming. If you’re unsure where to begin, it’s best to consult an agency that can help you use the Internet to your advantage. The expert at is a great place to start.

If you’re not yet sold on the impact of digital marketing, let’s look at some of the science behind this approach.

Why Does Digital Marketing Work?

Digital marketing works because human beings can take in lots of information all at once. SEO Southampton experts, Safari Digital, advise that digital marketing is so effective because it promotes products and/or services using digital technologies like computers, mobiles, search engines, and social media platforms that are a part of our everyday lives purchasing behavior. For example, neuroscientists found that our brains could take in images that are seen for as little as 13 milliseconds, even if we only browse past them on a screen.

This imagery, whether it’s a branded photograph, a logo, or a catchy slogan in bold typeface, gets stored in our memories, making branded content look more familiar next time we see it. Branding experts have shown in multiple studies that familiarity breeds trust and that trust helps businesses land sales.

How Targeted Content Ends Up In Your Feed

The content that appears in our social media feed and on the sidebar of web pages needs to be relevant for you to take an interest. This is where targeted content comes in. Online adverts target individuals by tracking their movements on the Internet. This information is then passed to third-party advertising networks to know which demographic you belong to, and which products you buy.

Are We Becoming Immune to Digital Marketing?

The Internet is saturated with ads. Everywhere you look online, there are headings, images, and clever buzzwords meant to entice you. What do these brands want? Engagement. Where does engagement lead? It leads to sales. Businesses worldwide recognize that humans need to react emotionally to marketing content, so they deliver images and words that make them feel they are “missing out” by not making a purchase.

Logic says that we will eventually become immune to these attempts to make us spend money, but this is why Internet marketers need to be smarter in their approach. It’s also why digital marketing, social media marketing, and email marketing have become separate disciplines of their own. Companies now need to offer transparency, ethical reassurance, and security as well as a compelling brand. Simply providing a valuable product is no longer enough.


Whether digital marketing is a science or an art, it is a data-driven tool that requires consumer input. Therefore, digital marketing exists to help businesses promote their products and services and help consumers find relevant, impactful content that serves their needs.

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