Learn How to Improve the Mobile App Experience for Your Target Audience!

With over 5 billion mobile users on the planet, the ubiquitous mobile app is no longer a luxury. It is instead an absolute necessity for almost every business. However, just because there are so many apps around doesn’t mean that everyone uses them all. A typical smart device user usually uses approximately 30 apps per month. 

mobile app

This means that all the various other apps don’t get to share the limelight with the top ones. If you want to be amongst those top 30, you will have to make sure your app is excellent. Let us see how you can try and make sure that your app is the one that everyone wants on their phone.

Never Underestimate the Importance of the End User Experience 

Mobile app development has only one path. One that always starts and ends with the app’s end-user. There is only one key difference between a wildly successful smart device app and one that fails to hit it big. That is the overall quality of the user experience (UX). If you do not thoroughly understand your target audiences’ behavior patterns in-app, you won’t appreciate their psychological underpinnings (core motivational factors for using the app). 

Without that, you would not be able to create that perfect app that will meet and even exceed their expectations. The end-user experience involves every factor affecting the end user’s perception and interaction with your application. This is why if you genuinely want your app to be successful, you will have to consider UX.  

The Andromo Online Builder: Helping You Make Winning Apps

A great app has to have flexibility, simplicity, and cross-platform abilities. All of these factors combined create a great UX. The Andromo online builder can help you achieve such a UX. It is effortless. The builder enables you to design an app from the ground up and not the other way around. 

The Andromo builder doesn’t require any tedious code, so you don’t have to be a software engineer to get the job done. This means you can start creating an app from the point of view of an end-user – not an app builder. This is a crucial difference since you will see this app as more of a solution provider than a design challenge—one where you will be able to satisfy needs fully and wants both quickly and effectively. The editor is anchored on Google’s highly innovative Flutter framework, enabling even new app makers to shine and create great apps. 

Create Cross-Platform Apps

Most mobile app users tend to be far more flexible than app makers. They might change their platform at will, even as they prefer using the same apps. If you want to improve the end-user experience, make sure your users don’t have to be forced into making a choice, it would be a brilliant idea to create apps for both Apple’s iconic iOS and the widely used Android platform. 

Such flexibility of choice will have end users gravitating towards your app because they won’t be forced to choose between an app they like – and a platform they use. Here too, the Andromo builder shines since its apps work well on both of these popular platforms.

Make Sure the App Is Touch-friendly

You can enhance the mobile app UX once you start thinking from the perspective of the mobile screen size. Gone are the days when mobile screens were only 4 inches. Now they are getting bigger and flashier. If you create icons the same size as the app developers of the past, it will lead to people pressing the wrong tabs and opening the improper functions. Many detailed studies have been conducted and are available. They can help you to determine the correct size of the icons of your app. If they are too big, they will fill the screen, and the user will have to scroll around to find the right one. On the other hand, too small of icons will make them difficult to open. 

The current average mobile screen size is between 5.5 to 7.2 inches on average. Make sure that your app’s icons correspond to this size to create the optimum touch-friendly app. You can also give them different shapes so that the user doesn’t get confused between the ‘sign-in’ button and the ‘log-in’ one (for instance). Young users, particularly in emerging economies prefer larger, easier-to-use apps to small cramped ones. 

Aim for Seamless Navigation

The overall navigation of your mobile app should be self-evident and entirely self-explanatory. Intricate menus and irrelevant tabs may look nice on the drawing board, but the mobile app user won’t appreciate them. If it is easy and simpler to navigate, the user will log on and scroll through it. However, if he is confused and gets lost amongst the plethora of menus, he would either close it or delete it altogether. This is what you can do to create a seamless and easy UV:

Organize the Information in a Logical Sequence

It would help if you aimed to channel all the information in a simple and logical sequence. The users should reach their desired destination with as few taps on the screen as possible.  

Provide a Simple Tab at the Bottom

It would be best to consider embedding a few useful links on the bottom part of your app to make navigation flow very easy. This is the best place for social media links such as Twitter, Instagram, and Facebook. This way, even if the users leave your app, they will still land on your brand’s pages. 


Almost 75 percent of the world’s population will be using smart devices to log onto the internet. This means that the demand for apps will continue to grow as smart device owners use them to connect to the world at large. If you can give them the ultimate user experience, all those teeming billions will install and use your mobile app. 

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