Search Engine Optimisation or SEO is a digital marketing strategy that helps the website rank at the top of organic search results for relevant keywords. A well-designed SEO strategy helps increase online visibility and brings high-quality leads to the website. SEO mainly focuses on organic search results and unpaid listings on the SERPs (Search engine results pages). It does not deal with ads that would appear on SERPs. If you search for SEO services in and around Melbourne in Australia, you could reach out to Blurn. You could get different services like PPC, SEM, Website designing, and even SEO services from Blurn.
Look at ways SEO could help your business meet its goals and succeed.
Increases Online Visibility
SEO gets the website and business in front of more people online. The potential for visibility with SEO is vast. Popular search engines carry out more than 3 billion searches daily, which translates to results within a fraction of a second. Organic search drives around half of all website traffic. People turn to search engines for help and to find answers to all sorts of questions, and to solve all problems. When the brand’s answer shows up near the top of search results, you will get a lot of visibility.
You can reach the Right Audience
SEO does not help in showing up for any of the search queries. With the help of a proper SEO strategy, you would show up for the keywords the potential customers are searching for. It could be achieved by researching to determine the searches people do who are interested in the products or services that you might be looking for.
Brings in High Quality leads to the website
With the help of SEO, you could reach people who have already expressed interest in something related to the business, products, or services. People who click through the website with the help of organic search are usually high-quality leads, meaning they might turn into customers. Leads earned with the help of SEO have more chances of turning into customers when compared to traditional marketing.
Helps convert the Leads
The main focus of SEO is not converting the leads but many other things that are good for SEO and increasing conversions. High-quality content is ranked well in search engines that the users like. Hence, making changes that improve the user experience could boost the rankings. Many of the changes could also increase conversions. Improving the website’s usability and design could improve the rankings and encourage visitors to stay on the website longer. The changes would also cause them to view the website as more trustworthy and help them feel comfortable enough to purchase.
Improves brand awareness
As SEO puts the website and company name in front of more eyes, it would help increase brand awareness. The more often people see the brand name in search results, the more familiar they would become with it. Even if they do not click on the website the first time they see it in the search, it would all feel familiar to them after a while, and they might end up clicking on the same. If potential customers see the website in search results, they would also be familiar with the business name if they see it in the ad, social media post, or another marketing channel.