How Can A Chicago Agency Help With Technical SEO?

The foundation for having great SEO is excellent content. There’s no need for technical details when creating infographics, blog guides, or video material. Of course, you need to make sure that the content is readable both by people and search engines.

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The main point on your mind needs to be how to communicate an idea effectively to an individual. You always need to think that you’re writing just for one person because that’s how you create great relationships with your readers. When your piece is finished, it needs to be uploaded to a website. You can click on this link to read more information.

 Before going live, the new page needs to undergo a technical analysis and scanning by Google and other search engines like Brave, Yahoo, and Bing. You need to understand your developers’ language because they will need to optimize the pages based on your requests. 

How do webpages function?

Your entire team needs to know the basics about how websites work and what search engines deem necessary. Because the technological structure has a significant influence on performance, everyone must understand the concepts.

As long as all designers, content writers, and programmers are on the same page, progress can be made. Now, you don’t need to be a developer and know everything, but you need a rudimentary grasp of what optimization does to a page.

The birth of a website starts from buying a domain name. As soon as you have the domain, you can start rendering, when browsers like Mozilla, Microsoft Edge, and Google Chrome can display it into a visible page. That’s when you acquire the space on the internet that’s entirely yours. 

Why is this important?

One of the most crucial criteria to pay attention to is page speed. That’s the time it takes for your page to load completely when someone clicks on your links. The time needs to be as fast as possible, and it must be below three seconds, or users are going to click away.

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This metric is not only crucial for users. It’s essential for search engines since it falls into the category of ranking criteria. All pages are made with three programming languages. Those are HTML, CSS, and JavaScript. Initially, Google will scan through the page without looking at the JavaScript code, which means content will always be king.

Let’s say that the loading phase is the same as your commute to work. Before you go out of the house or the apartment, you get ready, then you get in your car, drive the shortest possible route, and then you’re at work. This page has some great tips.

It doesn’t make sense to put on a pair of pants and put your shirt in a backpack, drive the route that has a traffic jam, arrive at work, then put on your shirt, and come back home to drop off your pajamas, and then come back to work again.

That would be silly. If you don’t optimize your website correctly, that’s what it’s going to do. For that reason, it’s essential to work with experts that know how to improve the streamlining process and improve user experience efficiently. 

HTML is the basis

When the internet was invented, HTML was the only thing that was used to create websites. That’s why older pages only have text and links, as well as some crude images. That’s the base thing that’s important for highlighting paragraphs, headings, and anchor text.

This is the first thing that Google scans, and based on what the crawlers find. It assesses how relevant your content is for a specific question. This has a significant impact on how well you score in the rankings. Of course, marketing consultants can improve your strategies and tell you how to structure your content. 

CSS is for appearance

When CSS was implemented online, the virtual world started to become more beautiful. This is the programming language that changes layouts, colors, and fonts. Of course, everything that can be done with CSS can also be achieved with HTML, but it will take thousands of hours for more significant sites.

Search engines started to pay attention to CSS in 2014 when a browser-like manner dominated the world. The CSS code is kept in a separate place from your HTML, which means that the page will load faster. 

JavaScript is for utility

Every interaction with a website is performed with JavaScript. Whenever an advertisement appears, you click a button, and it leads you to another page, or whenever a popup appears, that’s this programming language at work.

It’s the seamless integration of all three that’s important to reach a high level of interactivity. If you’ve never tried coding, this might look like a nightmare. That’s one of the reasons why you might want to work with professionals. Visit this page for additional info.

How do agencies help?

Agencies bring the best of both worlds. They understand that SEO is primarily for people, but the technical aspects can sometimes get in the way. That’s the reason why Google rewards pages that create the best user experience.

Even if you have the most awesome content globally, that won’t matter if no one is there to read it. One of the first checks that agencies perform is mobile friendliness. At the moment, more than half of the searches performed online are through mobile.

Responsive web design is one of the most important criteria for ranking higher in SERPs. This means that the page needs to know how to adapt to each device. This is important because users won’t have to zoom in with their fingers when they want to read something. That gives you enough reason to optimize your page for smartphones.

Furthermore, page speed is something that needs to be worked on. Having tons of images uploaded on your site is going to make it slower. You need to pay attention to sitemaps, formats, alt text, and compression. If you’re doing all of the work by yourself, this will feel like too much. For that reason, outsourcing SEO to the experts is one of the best things you could do. 

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