Four Career Paths with a Master’s in Sports Administration

Ever dreamt of being a part of your favorite team in the NFL? Ever thought about becoming a director of a collegiate basketball team or a coach? Well, it is possible to fulfill your dream with the right path.

sports administrator

Professional career choices are sensitive, so when choosing your career, you must be careful. But regardless of choice, there is one thing certain, higher education and experience are the keys to success.  

Gaining theoretical and practical knowledge sets you apart, and a master’s degree can help you achieve wisdom and speed up your career.

As more and more schools offer sports-education programs, the demand for coaches and sports-related careers also increases.

Now the question is, is this field lucrative? The short answer is, Yes, very. For instance, one of the most lucrative degrees in sports is a Master’s in Sports Administration. It covers ethical issues, sports laws, financing and budgeting, operations and governance, communication, and marketing.

If you look closer, almost every course can be a profession. If you develop expertise in a specific course, you can make a good living.

A Master’s in Sports Administration Helps

Career advancement: Pursuing a Master’s degree in Sports Administration is an excellent way of making it big within the sports industry. This degree equips you with the skills, knowledge, and credentials to qualify for higher-level positions with greater responsibilities but higher salaries.

You Specialize in any Course: Since this degree covers almost every aspect of sports administration in detail, you can specialize in any course within the degree and start your career. You can venture into sports marketing, law, or facility management.

You Have many Networking opportunities: This degree offers diverse networking opportunities needed to break into the sports industry. Once you are associated with the field, you can participate in events that allow you to connect with industry professionals.

Who can enroll in a master’s of sports administration?

Any undergraduate degree holder can pursue a master’s degree in sports administration. But, to register for this degree, some universities ask for a bachelor’s, while some don’t.

Some universities ask for a CGPA of 2.75 to qualify, while some will require you to have work experience in any of the courses offered in this degree as well.

Career paths for A Master’s in Sports Administration?

The sports industry is growing with a massive influx of money year after year.

Teams need qualified and professional human resources from major leagues to clubs, schools, and colleges. Moreover, marketing, finance, training, or management departments require professionals.

Also, when there is an opening, the preferred candidate is someone with a specialization rather than a generic postgraduate.

You can take the following career paths after a master’s in sports administration.

1. Sports Director

As a Sports Director, you’ll be in charge of all the sports activities of a school or college. It will be your responsibility to overview all operations, schedule games, and events, and ensure facilities are up to standards and teams follow guidelines regulated by the NCAA.

The position requires some experience, so you can work your way up to the position of director by starting from the mid-level managerial level with an office manager or sports officer. It is more of a backend position where you won’t interact much with athletes but will deal with team management and coaches.

The primary responsibilities vary with every institution, but your core duty would be to plan, organize, and create a roadmap for the team.

2. Sports Organizer and Coordinator

The sports organizer is responsible for managing events. It could be an annual competition, leagues, exhibition matches, or tournaments. The primary role is to plan, organize, and coordinate with related stakeholders. If you are detail-oriented and a planner, this position might excite you.

You ensure events are carried out without a problem and operations run smoothly. Along with interaction with management teams, you also handle advertisers and other attendees at the event. Therefore, you must be well-versed in soft skills and customer service.

This position is for someone with good people skills, as you’ll manage hundreds of people in different scenarios, especially if tasked with promotions and ticket sales.

3. Sports Marketer

A sports marketer helps teams to improve their image, attract more revenue, increase their popularity, and draw interest. You are responsible for creating noise around the team and attracting sponsors.

With the digital revolution, your role will also encompass using social media platforms to increase fan engagement, think and execute viral content, and post daily updates about players and team news. In short, do everything and anything to establish a media footprint.

The aim behind these efforts is to increase the number of sponsors and improve communication. It is a creative position that can think out of the box ideas for generating revenue streams and promoting the team.

Again, a sports marketer is a people’s guy role where you interact with promoters and advertisers, oversee operations, and communicate with the media too.

4. Sports club manager

As a sports club manager, you’re tasked with handling operations, communications, budgeting, and following ethics and laws. A fitness or recreation club primarily involves operational activities that include human resource management, so the position might entail hiring the right personnel for other duties.

The master’s program equips you with all the knowledge and practices you can apply to run a club successfully. The wide range of business skills helps you manage employees, market the club, reduce costs, and strengthen public relations.


If you are passionate about sports, you don’t have to be in the field to be part of the industry. From coaching to running a club to organizing sports events, from understanding different laws and regulations to handling the entire marketing department of a team, there are many ways to stay in the industry and make it big.

As the sports industry is expanding, finding the right place for yourself that pays well is important. A little research on available career paths can help you build a sustainable profession in sports administration.

We hope you learned something from this article. If we missed something, let us know in the comments below.

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