Closed captions are becoming a noticeable and regular technology in video media content. For instance, there are shorter round-up styled videos made by Now This, which have elevator music playing over images and videos with closed captions transcribing any speech. Also, TikTok creators use closed captions for their videos, from simple vlogs or updates to memes and skits. Quality can vary from platform to platform as closed captions on some YouTube videos are, in places, nonsense. Therefore, creators have to write their captions off their own back, sometimes enlisting foreign speakers’ help to translate for their wide audience. Other AI-backed closed captions are far more impressive, though, and the technology will continue to develop and hit higher standards as its use extends beyond entertainment and into the b2b industry and education sector. How exactly does this technology work, though? Here’s how.
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