The brands of this era are taking mobile app development seriously so as to remain relevant. Different trends were dominant last year, and some of them have already found their way into 2018. As you make plans to implement any of them, remember to discuss app development costs with an expert. Let’s take a look at the trends that will make your brand stand out from the crowd.
Accelerated Mobile Pages
Accelerated Mobile Pages (AMP) are the mobile versions of web pages. They are more responsive and load faster than traditional apps. Taking advantage of the concept is a smart way to complement your SEO efforts this year. Other benefits of AMP include fast-loading pages, reduced bounce rate, more traffic, higher ranking in SERPS, and increased CTRs.
The emergence of more cloud-based apps
Cloud-based storage offers a viable solution to the limited storage space of mobile devices. This type of app rarely take up much space in the internal memory of a smartphone or tablet. The data is usually stored on the cloud, and accessing it is very easy. Users will expect such apps to work seamlessly across various devices.
Artificial Intelligence and Machine Learning
AI and ML aren’t new concepts in the world of mobile development. It has been predicted that the latter will make it easier for apps to perform better using big data. The latest technological innovations have led to the building AI with the best programming language. Almost all the latest apps are integrated with AI technology in one way or the other. For instance, it’s common for ecommerce stores to assist web visitors with AI-powered bots.
Revamped security measures
The security aspect of mobile apps can’t be overlooked. It’s one of the reasons why web users avoid downloading certain apps. No one wants his data to end up in the hands of any third party. Some mobile apps deal with sensitive information and can be used to carry out online transactions. Over time, top-notch security features will become an intrinsic part of future apps.
Augmented Reality and Virtual Reality
Google and Apple unveiled ARCore and ARKit, respectively, last year. This development indicates that the tech giants have discovered the untapped potential of AR. The technology has been gaining popularity since Pokémon Go was introduced in 2016. Although it is widely used to develop game apps, there are opportunities in other industries too. VR is here to stay, and affordable headsets will be available for the masses.
The impact of wearable apps will be felt in other sectors apart from health this year. Several top tech companies are set to unveil devices that are more sophisticated than before. Tech-savvy individuals have been using wearables as a fashion statement lately. This will lead to developing innovative apps that can synchronize with these devices.
The demand for IoT apps will increase
IoT devices are gradually becoming an integral part of our everyday lives. Once these devices are connected with smartphones, they can be used to control home functions remotely and boost energy efficiency. According to experts, the sector is expected to reach a staggering $661.74 billion come 2021. This has encouraged different brands to start developing IoT apps for different platforms.
Vlad Pshenychka is a freelance blogger currently working for Artjoker, a software development company that specializes in startups launch, including mobile and web development. Our goal is to turn clients’ ideas only to excellent results!