Digital marketing and advertising have grown so much more than a buzzword. And it becomes more complicated and complex with each passing year.
The rate at which its techniques evolve and change are faster than ever. Digital marketers must now balance emerging digital networks and emerging regulatory requirements. They must also consider content, automation, and personalization, to name a few.
No one can predict where digital marketing will go in 2022, but it is advisable to keep an eye on the following emerging trends.
1. Chatbots and Virtual Assistants
Businesses have used the safest messaging apps and live chat software to interact with their customers for many years. And as we know, customer interactions are at the heart of a successful marketing strategy.
The use of chatbots is an innovative digital marketing approach. It uses computer programs to automate conversations with prospects and generate revenue.
It is also used to engage with leads round the clock, whether the marketing and sales teams are online or not. The goal is for the bots to respond to support questions and begin conversations with website visitors when needed.
Chatbots are rapidly becoming an incredibly powerful marketing tool for businesses. Digital marketers also have the opportunity to engage customers with interactive conversational capabilities.
2. Video Marketing
Oh yes! Video!.
It is well known that video has been one of the most popular digital marketing trends over the past decade. TikTok, Instagram Reels, Vlogs, and, of course, YouTube have become very popular. We live in a visually-driven virtual world, and video helps to shape it all.
A whopping 92% of digital marketers say that video is an important part of their marketing strategy. On the other hand, 87% of video marketers reported a positive ROI from it. Marketers believe in the power of video marketing, but consumers do too.
With Gen Z’s average attention span of 8 seconds, short-form videos may be the only way for brands to engage with younger audiences.
3. Content Marketing
Content marketing involves planning, creating, and sharing content with your target audience. In 2022, content marketing trends will continue to evolve and innovate. This will provide digital marketers with improved ways to connect with the audience.
This trend allows you to become a part of your customers’ world by offering consistent, valuable content and interactions, which will boost your customer loyalty and brand image.
Alongside content marketing, Google SEO is also predicted to evolve. As a result, digital marketing agencies such as digital marketing agency Milwaukee and SEO professionals need to focus on bringing a holistic approach to content strategy in 2022.
In her words, “Be it video, blog, or web content, it must be planned for. The keywords, users’ intent behind searching and consuming them, your intent behind creating them, and the stage at which your consumers are in the buyer’s journey,”
57% of marketers agree that the most effective SEO activity is on-page content development. Businesses will need to invest in SEO companies or freelance support to build their blogs and landing pages.
Think about how you can turn resources like the newly developed blog title generator among others into a lead funnel. Also, invest using pop-up forms and other methods to reach potential customers. Then, watch the SEO juices flow.
Since it’s become such a popular buzzword, many people have misunderstood its concept. The metaverse is not a virtual theme park for kids or a gaming haven for shut-ins. Instead, the metaverse is a collection of 3D virtual worlds created to promote social interaction.
The metaverse was designed to make it simple for people to connect, find like-minded communities, and grow digital businesses.
Digital marketing agencies must note that the metaverse is a digital location. Even as it merges the virtual and real worlds, it is a separate universe that presents us with a chance to buy, sell, and invest. Consumers can get information, make purchases, and spend money at these locations. The future of digital marketing is surely in this virtual space.
5. Omnichannel Marketing
Omnichannel marketing is the communication and promotion of consistent messaging across multiple channels. It involves leveraging different channels to provide consumers with a unified customer experience on any platform.
Omnichannel marketing aims to create a seamless experience for customers as they move from one channel to another.
Millennials and Gen Z are the dominant online consumers today. They both expect high quality and speed from their customer service. As a result, they switch between apps and websites, interacting with the same brand across two or more channels.
The omnichannel marketing trend by itself is not, but it’s likely to be even more plain and significant in 2022.
6. Cryptos and NFTs in eCommerce
In recent years, the rise of online currencies and NFTs have been impossible to ignore. And we will continue to see the proliferation of these things in 2022. With NFTs and cryptocurrency, the focus is on how to market the brand beyond products and services, the brand itself, and the culture it represents.
Social platforms such as Twitter are taking steps to put cryptocurrency payments in place. Also, there is a growing trend for display tools that highlight in-app NFT purchases. So, now is the best time to decide how your brand can get on board. Facebook is already introducing the use of NFT display options and avatars, and we expect to see more companies follow suit.
7. Relational Marketing
Relational marketing is a form of marketing that establishes a relationship between a customer and a company. As a result, customers will feel loyal to the company due to the relationship and return for future purchases.
In 2022 more businesses will focus on customer retention over new customer acquisition. With relational marketing strategies, digital marketers will appeal to their customers’ emotions. As a result, more businesses will stand for a good cause (rather than just profit) and leverage the power of the community to create loyal customers. San Saru is jewelry e-commerce that considers customer service as one of its fundamental pillars to continue growing. They respond with great affection to all the messages they receive on social networks.
It is critical for anyone working in digital marketing to be aware of current and upcoming trends. This will enable you to stay ahead of the competition and thrive alongside future technologies and innovations.