The objective of writing content is to invite others to read it and most importantly, to boost conversions. Writing content for a school website also has the same goal. The help of an essay editing service can even be sought to make sure that everything is done effectively. It is not enough to have a good design for your website – the content counts a lot towards the value you will obtain from it. The relevance of your content is what is going to draw many to your website. So, how do you get to do this? Here are 11 essential tips to help you write quality school website content:
- Understand your Audience
If you don’t understand the type of people you are writing to, you will not be able to connect with them well. Start by asking yourself, “Who am I writing to?” Over and above that, get to know who else could be interested in the content and influence others, especially your primary audience. For a school website, you definitely should target students and parents looking for enrolment or learning opportunities. For that reason, your content should aim at providing useful information for each one of them.
- Apply the Inverted Pyramid Approach
The objective here is to win the attention of your readers. First, have great H1 and H2 titles. These are basically used for SEO purposes where H1, is the page’s title and H2, the value proposition that is used to capture visitors to the site. Develop your content from this perspective, while building anticipation and answering basic but useful questions relevant to the topic. Written text should be easy to follow while using bullets, colour and bold text to enhance it. Finally, make sure there is a call-to-action (CTA).
- Use Active Voice
Avoid the use of passive verbs and instead, use active verbs. Be specific on the subject of what you are writing about. Instead of saying, “Help was provided” say, “The school administration provided help”. Avoid such things as “Applications can be made from our Website” but instead say “You can make applications for admissions today!” Writing in active voice creates sentences that are user-friendly in a more direct way than is the case with passive verbs. It is more engaging to speak directly to the audience.
- Have Different Forms of Content
Where applicable, use visual content such videos and pictures. These alone are worth a thousand words. Content presented in images and videos tend to stick in people’s minds more than written versions. It is easier to process visual content than written content. An easy-to-understand chart will do a great job of providing explanations to complex topics than using text entirely. If you can’t do this by yourself, outsource these services to boost your content with visual content. It is also a good way to break up the text.
- Be Real and Authentic
It is not enough to say that there are excellent academics and outstanding teaching fraternity. State facts that make your academics excellent. Everything you say in your content must have a backing of their existence. What makes all the things you have stated and what value do they add to it. Don’t lose touch with those small achievements that define your success. What are those things that make you special, even if they are few? This is what will draw many applicants to your school and not the many good things without facts.
- Use a Student’s Perspective
Only students are in a better position to confirm the experience of being at your school more than anyone else. Therefore, it is important to use students’ opinions and testimonials rather than input from the marketing team alone. This makes the content more authentic and real. Apply this by conducting interviews, doing interviews, and reading, posting and sharing testimonials and so on. Taking the time to listen to others’ opinion about your institution is helpful in sharing a clear opinion about the school.
- Be Short, Clear and Precise
Nothing is as important as being able to communicate with your audience. For that reason, avoid writing long sentences that may get your readers lost on the way. At most, your sentences should not be more than 35 words. Make use of verbs and nouns and desist the use of adjectives and adverbs. Heavy vocabulary mays spoil your content hence, don’t focus on that. The more readers can understand and connect with your content the better.
- Use Search Engine Optimization Standards
As you write, use rules that will help your content be ranked highly online. Identify your keywords and use them well within your content. Use links from other valuable sites within your content to make it get a good ranking from the search engines. You definitely want your school to be seen easily. Therefore, it is important to optimize your content as you write it. Otherwise, people will not be able to locate it. Basically, think of the words and phrases people are using to search for such kind of content online.
- Don’t Stuff Your Content
Don’t write anything that is not useful or include something that you are sure won’t be of any value to your content. It is important to make sure that prospects to your school and donors can understand what you are writing. You may create curiosity in some people but that won’t help in the long term should those curious find it unhelpful. Actually, most people won’t click on it should they fail to understand what you are trying to say. If you have to use an acronym, make sure that it is explained prior to its use.
- Organize Your Content Concisely
Get organized in the presentation of your ideas and thoughts to the reader. There has to be a clear flow of information and that is why it is recommended to have an outline in place before you get started with the writing. See which words you can get rid of in order to take readers straight to what you are saying. There should be a good connection between the lines and paragraphs all the way to the end of the article. At the end of the day, it should be easy to find and share the content which comes if a reader finds it useful.
- Make Sure that Readers will be looking forward to the Next Post
Make sure there is a call-to-action at the end of it all. Readers should have guidance on what to do should they be looking for more information from your site. Is there something useful that they can refer to or watch? The bottom line is to make sure that they can get more information from you over and above what you have written. This is where you direct them to other parts of your website and encourage them to share out your content for others to read.
It is not easy to write and that is why you would rather use writemypaper123.com for help with it as you focus on other important things. A lot of creativity, research and science are required to make a real success of your school website content. These are the commonly used tips to make the content meaningful and useful to readers.